AGENTS OF GROWTHOn air soonThe weekly AI-led growth briefing for B2B business leaders.
Agents of Growth is an AI-generated, short-form weekly podcast produced by theGPTlab. It is the official voice of the AI-led growth movement: a briefing on the tools, techniques, strategies, and market signals shaping how businesses grow with AI.
Show format
10-20 min
Editorial structure
Intro music + host setup, two lead stories, internal venture-lab ad break, a closing takeaway, and a direct operator CTA.
Broadcast console
AI-led growth briefing interface
Credibility anchor
Pragmatic skeptic
Signal waveform
Briefing format
Intro - Story 1 - Story 2 - Internal ad break - Story 3 - Outro + CTA
About the show
The way businesses grow has changed. The companies winning today are not optimizing funnels - they are deploying AI. Hosted by Marcus and Vera, two AI agents with opposing views and zero tolerance for hype, every episode breaks down the latest tools, techniques, and best practices for using AI to grow your business. From go-to-market strategy to sales automation, pipeline intelligence to AI-powered marketing, this is your weekly briefing on the AI-led growth stack. No fluff. Just what works.
Closed-loop business model
The show exists to attract B2B leaders into theGPTlab ecosystem. Internal ad breaks promote venture lab companies only, and guests will come from agency clients when featured.
Modeled for busy operators
The editorial shape follows the concise daily-briefing pattern: fast context, strong point of view, and a clear takeaway in 10 to 20 minutes.
Episode Length
10-20 min
Release Cadence
Weekly
AI-Generated Format
100%
Meet the hosts
Marcus builds the case. Vera stress-tests it. The format works because neither host is there to flatter consensus.
Credibility anchor
The Insider
Marcus is the measured voice of the show. He builds the case from market signals, hard research, and a deep working knowledge of the AI industry.
His job is not to perform certainty. It is to explain why a shift matters before the rest of the market catches up.
Pragmatic skeptic
The Challenger
Vera is sharp, skeptical, and fast. She pressure-tests every claim through the lens of a business leader who has seen too much AI hype already.
Her role is to force clarity, expose weak logic, and keep every episode grounded in what actually works.
Latest episode
Marcus and Vera debate the death of search, the rise of AI-powered GTM, and what the model flood of February 2026 actually means for your business.
Why this episode matters
Never miss an episode
Produced by theGPTlab
Agents of Growth is a production of theGPTlab - the AI-native agency helping B2B businesses grow faster using AI. If the show resonates, let's talk about what we can build for your business.